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support new product Elra launch with market lead
POSITION SUMMARY
Own portfolio or big strategic brand strategy to maximize the franchises
business to achieve earnings and revenues objectives; Define and Drive the
portfolio or big strategic Brand Strategy, drive the growth and lifecycle
management, forecast revenue and Opex, ensuring the realization of revenue and
profitability targets in China; Interface with WWT and global/local functional
team as TA portfolio (or big strategic brand) lead.
Assist the Senior Marketing Manager or RTAL to build marketing capabilities of
the product management team to achieve effectiveness and efficiency of the
business.
Responsibilities
Portfolio Management
* Develop the big strategic brand or portfolio strategies to optimize the
business, including big strategic brand plan or portfolio plan and its LRF, and
lifecycle management.
* Lead portfolio or big strategic brand growth initiatives, including
executing portfolio or brand strategies, managing compliance review, leading
development of the campaign and selecting best fitting moduels for the market
, leading and developing POA and execution and supporting to train field force
on product positionin and prioritization, supporting on tracking progress
towards target
* Cross-functional TA leadership – across Field Force, medical, legal,
regulatory, etc to get alignment
* Input to the country OP plan
* Interface with WWT to gain support
* Prepare report for global