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Key Accountabilities of Role02

1.0202020202 Independently design and develop Paeds Consumer Engagement Model across all channels (incl. Aptaclub; wechat; Kidswant; EC flagship store and etc).

2.0202020202 Define direct to consumer strategy and lead relative DTC campaigns, both to recruit new and improve retention.

3.0202020202 Zero-based build Paeds Consumer Data across online and offline. Generate business indication based on data, getting insights on consumer behavior.

4.0202020202 Collaborate with Brand marketing; KA; EC and Trade marketing to connect the consumer flow and generate value.

5.0202020202 Digitalize CRM engagement and deploy pioneering technologies such as AI.

6.0202020202 Key projects management, to handle multi-activities in the meantime and ensure the results.

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Requirements:02

1.0202020202 Bachelor degree (or above)

2.0202020202 Minimum of 10 years with at least 5-year marketing experience in Health Care or IMF companies

3.0202020202 Experience in direct-to-consumer and social marketing

4.0202020202 Sensitive on Privacy regulation and compliance.

5.0202020202 Strong personality on getting people together to move forward.

6.0202020202 Strong communication skills and teamwork spirit.

7.0202020202 Fluent English in listening, speaking and writing

8.02020202 Proactive, innovative, self-motivative and teamwork