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Objectives:
The Business Unit (BU) Marketing Head is responsible for leading the overall marketing strategy, portfolio management, and commercial execution for the assigned business unit. This role serves as the strategic architect of brand growth, ensuring that marketing initiatives align with corporate priorities, market dynamics, and customer needs.

The position oversees product strategy, launches, brand lifecycle management, market development, customer segmentation, and competitive positioning to drive sustainable revenue growth and market share expansion.

This leader partners closely with Sales, Medical Affairs, Market Access, Finance, Supply Chain, and global/regional marketing teams to ensure seamless cross-functional execution. The role also requires strong analytical capability to translate insights into actionable strategies, excellence in gotomarket planning, and disciplined performance management.

Key Responsibilities:
Build up the marketing strategy and annual plan based on marketing analysis, including innovated market mix to meet new environment
Oversee the formulation of marketing strategies and programs to achieve sales, margin and market share objectives within budgets
Implement marketing strategies plan timely with high quality and professionalism
Forecast product requirements, identify potential supply issues, and develop contingency plans
Liaise with other departments such as regulatory, medical affairs, sales, training and finance to ensure marketing strategies are realized. Maintain strong interdepartmental communication and liaison (locally and internationally)
Maintain up-to-date information and understanding of market, competitor and patient behavior
Ensure all business activities comply with the relevant Acts, legal demands, safety and ethical standards. Review complaints and suggestions relating to assigned products.
Maintain the high level of client relations by providing regular marketing information which the client demanded
Establish and reinforce professional relationship with internal and external partners
Establish and sustain close relationship with national and regional KOLs in related specialties
To make a performance driven culture by managing KPIs
People management, assess and develop team members to build a sustainable organization
For new products, ensure a successful prelaunch and plan has been established and executed via working with sales team
Managing marketing department budget within compliance and financial regulations effectively
Build and be part of ONE TEAM culture

Required Qualifications：
10 years experience in Marketing management role with at least 3 years in Medical Device industry
High ability of communication and expression
Spirit of entrepreneurship and team-building
Good PPT skill
Sense of urgency and logical thinking
Ownership and accountability
Strong sense of compliance culture

Johnson