職位描述
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POSITION SUMMARY:
Accountable for Migraine E.N.D. field and developing marketing/business strategies/platforms such as brand management, product development, marketing communications; Use customer insights to prioritize/direct content creation to achieve financial targets. Position requires outstanding communications and leadership skills with proven success in traditional and innovative campaigns across the broad spectrum of marketing channels. Demonstrated ability to develop people and build marketing capabilities.
Responsibilities:
Portfolio Management
● Develop the Marketing E.N.D portfolio strategies to optimize the business, including E.N.D. strategic brand plan patient type, evidence generation, promotion stories.
● Lead brand growth initiatives, including executing portfolio or brand strategies, managing compliance review, leading development of the campaign and selecting best fitting moduels for the market , leading and developing POA and execution and supporting to train field force on product positionin and prioritization, supporting on tracking progress towards target
● Cross-functional TA leadership : Collaborate with Medical and KOLs for E.N.D guideline/consensus
● Leverage chief neurologists for HP listing and pharmacist education platform
Organization Effectiveness and People Development
● Develop effective team structure to support the growth of business
● Establish competency requirement for every marketing position and performance standard for the major market programs
● Develop subordinates through coaching and training programs
Resource Management
● Lead team in the portfolio budget planning and control
Input to allocate and manage in the portfolio budget sales target and P
Accountable for Migraine E.N.D. field and developing marketing/business strategies/platforms such as brand management, product development, marketing communications; Use customer insights to prioritize/direct content creation to achieve financial targets. Position requires outstanding communications and leadership skills with proven success in traditional and innovative campaigns across the broad spectrum of marketing channels. Demonstrated ability to develop people and build marketing capabilities.
Responsibilities:
Portfolio Management
● Develop the Marketing E.N.D portfolio strategies to optimize the business, including E.N.D. strategic brand plan patient type, evidence generation, promotion stories.
● Lead brand growth initiatives, including executing portfolio or brand strategies, managing compliance review, leading development of the campaign and selecting best fitting moduels for the market , leading and developing POA and execution and supporting to train field force on product positionin and prioritization, supporting on tracking progress towards target
● Cross-functional TA leadership : Collaborate with Medical and KOLs for E.N.D guideline/consensus
● Leverage chief neurologists for HP listing and pharmacist education platform
Organization Effectiveness and People Development
● Develop effective team structure to support the growth of business
● Establish competency requirement for every marketing position and performance standard for the major market programs
● Develop subordinates through coaching and training programs
Resource Management
● Lead team in the portfolio budget planning and control
Input to allocate and manage in the portfolio budget sales target and P
工作地點
地址:上海靜安區(qū)南京西路中信泰富廣場
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詳細位置,可以參考上方地址信息
求職提示:用人單位發(fā)布虛假招聘信息,或以任何名義向求職者收取財物(如體檢費、置裝費、押金、服裝費、培訓(xùn)費、身份證、畢業(yè)證等),均涉嫌違法,請求職者務(wù)必提高警惕。
職位發(fā)布者
輝瑞HR..HR
輝瑞制藥有限公司
-
制藥·生物工程
-
1000人以上
-
外商獨資·外企辦事處
-
碑林區(qū)和平路116號金鼎大廈303
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本科
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注:聯(lián)系我時,請說是在江蘇人才網(wǎng)上看到的。
